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Planting a Tree

New Perspectives for Good

We work with charities large and small on all areas of fundraising and funding strategies

Charity Services 


Fundraising / Crowdfunding 


Case for Support




Theory of Change

Developing new income streams to help you thrive


Creative Solutions

Donor Profiling


Impact Measurement 

Since 2008, we have helped our charity partners raise over £150 million through innovative fundraising programmes, corporate partnerships, campaigns, events and grant applications. 

Since early 2020, while the pandemic was hitting the charity sector hard, we’ve provided many hours of pro bono coaching and consultancy to help charities run successful fundraising campaigns. Using the award-winning Crowdfunder platform we’ve accessed thousands of pounds of match funding from local authorities, charitable trusts and corporate foundations. Each crowdfunding campaign has benefited from our creative expertise to encourage higher donations and increased engagement. 


Our complete charity service helps charities develop their fundraising, organise events, activate supporters and fundraisers and measure their impact. 


We are privileged to work with a huge range of world-changing charity partners.


Here are just some of the amazing charities we’ve advised:

Bringing charities to


We've helped Crowdfunder reach their milestone target of £250m in support for good causes

Trusted partner supporting
Alder Hey since 2015

Supported the £30m capital raise for their new hospital and the specialist anaesthetic equipment and resources ever since.


The Golf Trust -
Theory of Change

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Produced an integral Theory of Change model that resulting in increasing the reach and impact of The Golf Trust.

The Lucy Rayner Foundation -
Case for Support

Ethical Good supported this wonderful organisation with the creation of a Theory of Change strategy, which helped them to internally clarify their objectives, desired outcomes and impact goals.


Ski the World Challenge

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Created a major donor event that brought together supporters, keen skiers and celebrities for a weekend ski challenge.

Street Child United

Partnered with IMG, the world’s largest licensing agent, to produce a world changing cause marketing initiative.


Supporting Plan International UK


Making ideas a reality for one young person. An ethical stationary collection stocked in WHSmith to support Plan UK.  

Pak Mission Society
Theory of Change

Consulting with this national relief and development organisation to create an integral Theory of Change model.

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Get in touch to find out more about how we can help your charity

Cure CJD Campaign 
Case for Support

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The creation of a vital Case for Support thats become an essential fundraising document for the Cure CJD Charity.

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