Ski the World Challenge
Ethical Good created a major donor event called “Ski the World” for Make A Wish that brought together supporters, keen skiers and celebrities for a weekend ski challenge.
Working with Ski Solutions, the expert ski holiday company, participants had to ski the vertical height of the 7 highest mountains on the 7 continents. This essentially meant 80 runs down the longest piste across 2.5 days. It also included quality après-ski time for the charity and their supporters including the chance to meet Olympic skier Graham Bell and adventurer Squash Falconer.