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Citrus Fruits

We’ve been Crowdfunder’s Third Sector consultancy partner since 2019, supporting charities with fresh ideas towards crowdfunding for amazing projects

logo.png is the UK’s #1 rewards-based crowdfunding platform, where £250 million+ has been raised by thousands of charities, businesses, social enterprises, community groups, and individuals across the UK. 

We joined forces with Crowdfunder as their trusted charity outreach partner to develop relationships with the charity sector to create digital fundraisers. Using the power of Crowdfunder’s new charity propositions, we help charities to foster innovation, leverage their partnerships, fundraise digitally and obtain a new crowd of supporters.

Some of the projects we’ve helped launched include:

Innovations in fundraising

The National Emergencies Trust collaborates with other charitable bodies and philanthropic organisations to raise and distribute money to support victims in times of domestic disaster. 


Through building a strong relationship with National Emergencies Trust and explaining the benefits of using as a digital fundraising platform, we were able to support them with getting set-up and making the most of the platform.


During their 2020 Covid Appeal they were able to utilise innovative functions on the Crowdfunder platform to leverage their corporate partnerships, benefit from the match funding function available on the platform, in addition to utilising a central totaliser that showed the public how well the appeal was going and led to significantly more donations.


The overall campaign raised an incredible combined total of over £99 million, which translated into support for 14,500 organisations and groups to adapt their services and respond accordingly to the changing needs of UK communities. £68 million of this was raised on the Crowdfunder platform -  Learn more


Raised £68 million

 From 7,305 supporters, including corporates

Groundbreaking prize draws

On 15th Feb 2023 Oxfam launched a phenomenal prize draw on the platform - you may have seen it in the press! 24 incredible hours later and a super engaged crowd had raised over £433k for the for the Turkey/Syria earthquake!


The prize draw offered entrants a chance to win one of 10 pairs of Glastonbury tickets, with a once in a lifetime experience (including viewing a set from the side of the Pyramind stage). When this phenomenal 3 week Crowdfunder campaign closed it had raised a whooping £1,004,190 from 46,392 supporters! Oxfam, Glastonbury and all the supporters were all delighted. Even the Glastonbury talent got behind it, most notably Sir Elton John. 

The Ethical Good team were responsible for introducing Oxfam to the Crowdfunder platform and highlighting how to make best use of its various features. We also coached them through the roll out of the campaign. 


Interested in creating your own groundbreaking prize draw? Get in touch.

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Raised £1 m

For Turkey / Syria Earthquake from 46,392 Supporters 

Breaking World Records

To help entertain the masses and raise money for NET, we broke a Guinness World Record for the World’s Biggest Virtual Pub Quiz. The event included some of the biggest names in UK comedy, raised £32,000 and reached 21 million eyeballs globally.

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Raised £32,000

Reached 21 million people globally

Shining a Light on Social Justice

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In response to the brutal killing of George Floyd, we created a Black Lives Matter campaign that raised over £171,000 for black-led organisations striving for change.

Raised over £171,000 

Helping a Sector in Crisis

We witnessed the impact of Covid-19 on the Arts sector and responded by setting up a #SaveOurTheatres campaign that raised over
£1.7m for 85 individual theatres across the UK.


We also created the #SaveOurBrassBands campaign, raising over £147k for 73 struggling brass bands.


Totalling over £1.5 million 

Providing Solutions to Social Problems

Partnering with The Trussell Trust, FareShare and Oasis, we launched a national campaign to help fight food poverty and support the #14MillionPeople in the UK struggling to afford to eat. 75 food banks and food poverty charities joined the campaign raising over £1.4m in total.


Food poverty activist and footballing legend, Marcus Rashford MBE, kindly showed his support by donating two pairs of his exclusive football boots as prizes in a unique Crowdfunder prize draw.


Raised over £1 million 

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