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Ethical Good Privacy Policy

Effective Date: 3rd May 2023


At Ethical Good, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your data when you visit and use our website, ("Website" or "Service"). By using our Website, you consent to our collection and use of your data as described in this Privacy Policy. We may update this Privacy Policy from time to time by posting the updated version on our Website. We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

For the purpose of UK data protection laws, the data controller is Ethical Good Limited of Whittington Hall Whittington Road, Whittington, Worcester, Worcestershire, WR5 2ZX.

What Information We Collect

When you visit our Website, we may collect the following data:

  • Personal data you provide to us, such as your name, email address, phone number, and other contact information.

  • Your IP address and other technical data about your device and browsing activity on our Website.

  • Information about your preferences and interests, based on your interactions with our Website.

We collect this data to better understand your needs, improve our services and products, send you promotional emails, and customize our Website according to your online behaviour and personal preferences.

How We Use Your Information

We use your information for the following purposes:

  • To provide and improve our Website and services.

  • To communicate with you and respond to your inquiries.

  • To personalise your experience on our Website.

  • To send you promotional materials, newsletters, and other marketing communications that we believe may be of interest to you.

  • To conduct market research and surveys.

  • To comply with legal and regulatory requirements.

We may also use non-personal information, such as aggregated data, for analytical and statistical purposes.

How We Protect Your Information

We are committed to protecting your data and have implemented appropriate technical and organisational measures to safeguard it against unauthorised access, disclosure, alteration, and destruction.

We use industry-standard security technologies and procedures, such as firewalls, encryption, and secure server infrastructure, to protect your data. We also limit access to your data to authorised personnel only.

However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your data, and we are not responsible for unauthorised access, theft, or loss of your data that is beyond our control.


Cookies and Similar Technologies

We use cookies and similar technologies to collect data about your browsing activity on our Website. Cookies are small text files that are stored on your device when you visit a website. They allow us to remember your preferences and customise your experience on our Website. We use both session and persistent cookies. Session cookies are deleted when you close your browser, while persistent cookies remain on your device until they expire or you delete them.

We also use web beacons, pixel tags, and other similar technologies to collect data about your interaction with our Website, such as the pages you visit, the links you click, and the content you view.

You can control cookies and similar technologies through your browser settings. However, please note that disabling cookies may affect your ability to access certain features of our Website.

Links to Other Websites ​

Our Website may contain links to third-party websites that are not under our control. We are not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of these websites before providing any personal data.


Your Rights

You have certain rights regarding your personal data that we collect and process. These rights may include:

  • The right to access, update, or delete your personal data.

  • The right to object to our processing of your personal data.

  • The right to restrict our processing of your personal data.

  • The right to data portability.

  • The right to withdraw your consent at any time, without affecting the law

Questions, comments and requests regarding this policy are welcomed and should be addressed to us by writing to the address at the top of this policy, or by emailing us at

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