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Image by Spencer  Watson

We create ideas that change the world and bring the people to make it happen

We do this through our A-list team of individual experts in the following fields:

Our History

The idea of Ethical Good was birthed by a group of friends following the successful tie up between the company Harrogate Spa and charity Pump Aid. This first concept saw the launch of the Thirsty Planet brand. Thirsty Planet was the genesis product for Ethical Good and continues to sell well, having produced increased turnover for Harrogate Spa and over £2m for clean water in African nations.

What began as a good idea between a charity and a business, has grown to become an impressive consultancy and social enterprise investor with a large and ever-growing portfolio of charity and corporate clients. Since we were established in 2008, we have enabled over £150 million in new funding for charitable causes and social enterprises, making immeasurable strategic improvements to the social good being implemented by our corporate clients.

Image by Jason Leung


Innovations in fundraising: crowdfunding, incentivised giving, digital fundraising, campaigns, PR, communications and events management. Charity corporate partnerships strategy, sponsorship, cause marketing and product development. We are your intrapreneur in residence.

Business Plan


Social impact: maximising impact through every part of your business, instilling a culture of innovation and intrapreneurship and enabling you to actively develop solutions to society’s biggest challenges.

Sustainable Energy

Impact Investing

Ethical investing: poverty and inequality alleviation, climate change programmes through enterprise-led development, creation of enterprise eco-systems, impact measurement, developing investment propositions and seeking investors.

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