New Perspectives for Good since 2008
Our Best Bits
Here are some of our favourite projects:
Unicef and Crowdfunder
We created the concept of "vaccine gratitude" during the 2020 pandemic, taking the idea to Crowdfunder and a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved.
This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in every vaccine clinic in the UK and helping to raise well over £10m - a record campaign for all involved.
Reengage and PG Tips partnership
Our charity client Reengage uses tea parties as a strategy for bringing older people, who would otherwise be lonely, together to make friends and ensure regular face to face contact.
PG Tips have long associated with charity partnerships (most famously with Comic Relief and "Monkey"), so we approached PG Tips on behalf of Reengage to build a new brand story about the power of a cup of tea to bring people together.
The strapline "Cuppas taste better together" raised significant sums of money for the charities involved, built a wonderful brand story and created volunteering opportunities for PG Tips consumers with the charities in partnership. Perfect!