top of page
Untitled design (3).png

PG Tips, the iconic British tea brand launched their groundbreaking campaign “Cuppas Taste Better Together” with help from Ethical Good.

We developed the partnership with the charity Re-engage who work to tackle loneliness and social isolation for older people to bring social purpose to the heart of PG Tips's strategy.


The campaign focused on the estimated 9m people suffering from loneliness, and how we can all make a difference by doing something as simple as inviting someone for a cuppa. 

This campaign added a five figure sum to the charity's bottom line, as well as recruiting a large army of volunteers and supporters.

As well as the partnership with PG Tips, we’ve been a strategic partner of Reengage on many other programmes. We’ve introduced several corporate relationships and enabled them to flourish, including partnerships with Unilever, Prezzo, Pickerings Gin, PAW Watches, Carolina Bucci, Jeremy Houghton Art and others, resulting in funds well into six figures.

We have also advised on crowdfunding, marketing and communications, as well as being a trusted confidant for the executive team as they rebranded from Contact the Elderly to Reengage. Members of the Ethical Good team have also volunteered for Reengage buying into the wonderful work they do to end loneliness for older people.

This partnership raised
        over 6 figures for Re-engage

bottom of page