Job Title: Marketing & Business Development Executive
Reports to: Marketing & Communications Director
Hours and Location: Full Time Monday to Friday. 9.00am to 5.30pm. Home based with travel to central London as required,
Salary: £18,000 - £24,000 p.a dependent on experience.
If you are looking for a marketing and fundraising role where you can use your expertise to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m. So if you like the idea of helping to create change on this scale, read on…
The Marketing and Fundraising Executive role will support across a wide variety of projects and activities. A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
The Covid-19 pandemic was unprecedented and unlike anything the world has experienced in living memory. At the forefront of the battle against the spread of Covid-19 was the roll out of a worldwide vaccination programme. However the developing world got left behind when it came to the vaccine roll out due to lack of funds and infrastructure compared to the developed West.
Ethical Good teamed up with Unicef and Crowdfunder to launch Vaccinaid - the world’s first vaccine fundraiser to support their ambition of funding 2 billion vaccines worldwide!
The Vaccinaid Manifesto
“The pandemic hit Britain hard. But we’ve come back punching. And with a third of the nation already vaccinated, we’re beginning to win the fight.
But it can’t stop here. The rest of the world needs our help. And fast. Because we’ll only ever be safe, if we’re all safe.
So, roll up your sleeves (if they’re not already) and play your part in the biggest vaccine drive in history, delivering 2 billion vaccines around the world.
Sure, it’s not going to be easy, but with Unicef, Crowdfunder, and all of us, we can do this together.
Let’s get up, get going, get running, get baking, get thinking of absolutely anything. Or just get donating. That’s the power of Crowdfunding.
So, whether you give time, give energy, give a little or a lot… Give the world a shot!”
The Ethical Good team formulated the simple idea that sat behind this campaign, which was that an £8 donation would provide a vaccine to individuals in countries that were less developed and where vaccines were not free or readily available.
Key stakeholders were enamoured with the idea and in partnership with Unicef, Crowdfunder and Mother we rolled out a campaign that raised over £10.1 million (plus £212k in Gift Aid) from some 22,127 supporters.
The campaign was promoted by some of the UK’s most well-known brands including the NHS, The Church of England, National Emergencies Trust, Deloitte, Burberry and Nivea.