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We introduced the concept of supermarket rewards points for charity to Crowdfunder in 2020 and facilitated the partnership between Crowdfunder and Nectar to launch Nectar Donate in January 2022.


Nectar Donate is the brand new currency for charity fundraising, allowing charities to collect Nectar points as well as cash donations through a branded page on Crowdfunder. 

Our role was to onboard as many charities as possible focusing specifically on the largest fundraising charities in the UK. This involved pitching to corporate partnership directors, building their business cases, gaining approval from legal and compliance teams and collaborating on joint marketing initiatives. We also organised an event for 20 charity directors to attend and hear from Nectar and Sainsbury’s about the launch plans. 

At launch we had signed up 10 of the largest charities in the UK including Macmillan, Alzheimer’s Research UK, Disasters Emergency Committee and Blue Cross, with another 28 in the pipeline. In total over 1,400 charities have signed up raising thousands of pounds in donated Nectar points. 

Hilary Evans, Chief Executive of Alzheimer’s Research UK, said:

“We’re delighted that people can now support the important work of charities like Alzheimer’s Research UK through Nectar Donate. Despite the challenges of the last two years, we continue to be humbled by the generosity of the British public. 1 in 2 people know someone affected by dementia, so now more than ever, that support will help drive our research towards breakthroughs that change lives.”

Over 1,400 Charities
signed up so far

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