Job Title: Marketing & Business Development Executive
Reports to: Marketing & Communications Director
Hours and Location: Full Time Monday to Friday. 9.00am to 5.30pm. Home based with travel to central London as required,
Salary: £18,000 - £24,000 p.a dependent on experience.
Overview
If you are looking for a marketing and fundraising role where you can use your expertise to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m. So if you like the idea of helping to create change on this scale, read on…
The Marketing and Fundraising Executive role will support across a wide variety of projects and activities. A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
We introduced the concept of supermarket rewards points for charity to Crowdfunder in 2020 and facilitated the partnership between Crowdfunder and Nectar to launch Nectar Donate in January 2022.
Nectar Donate is the brand new currency for charity fundraising, allowing charities to collect Nectar points as well as cash donations through a branded page on Crowdfunder.
Our role was to onboard as many charities as possible focusing specifically on the largest fundraising charities in the UK. This involved pitching to corporate partnership directors, building their business cases, gaining approval from legal and compliance teams and collaborating on joint marketing initiatives. We also organised an event for 20 charity directors to attend and hear from Nectar and Sainsbury’s about the launch plans.
At launch we had signed up 10 of the largest charities in the UK including Macmillan, Alzheimer’s Research UK, Disasters Emergency Committee and Blue Cross, with another 28 in the pipeline. In total over 1,400 charities have signed up raising thousands of pounds in donated Nectar points.
Hilary Evans, Chief Executive of Alzheimer’s Research UK, said:
“We’re delighted that people can now support the important work of charities like Alzheimer’s Research UK through Nectar Donate. Despite the challenges of the last two years, we continue to be humbled by the generosity of the British public. 1 in 2 people know someone affected by dementia, so now more than ever, that support will help drive our research towards breakthroughs that change lives.”