Job Title: Marketing & Business Development Executive
Reports to: Marketing & Communications Director
Hours and Location: Full Time Monday to Friday. 9.00am to 5.30pm. Home based with travel to central London as required,
Salary: £18,000 - £24,000 p.a dependent on experience.
Overview
If you are looking for a marketing and fundraising role where you can use your expertise to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m. So if you like the idea of helping to create change on this scale, read on…
The Marketing and Fundraising Executive role will support across a wide variety of projects and activities. A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
Ethical Good helped facilitate an investment in Fika, a catering company with sustainability and conscience at its core.
Who is Fika Catering?
Fika Catering launched in the middle of the pandemic, eventually becoming operational when hospitality reopened at the end of May 2021.
A dynamic and visionary food service caterer with a conscience, Fika is a Pending B-Corp and has been set up with sustainability and social responsibility at the heart.
Fika provides in-office catering services to a range of businesses across London, including clients from the charity, finance, fintech and law sectors. This includes specialty coffee bars, cafes, restaurants, hospitality and event services.
At the centre of the Fika DNA, is the support of its sister Social Enterprise; ‘The Bloom Coffee Academy CIC’. Set up at the same time as Fika, The Bloom Coffee Academy is a not-for-profit that trains people affected by homelessness or those in need of a hand up, to become trained and qualified baristas. The more coffee that is sold across the Fika estate, the more money goes into Bloom to continue training those in need.
How Have Ethical Good Helped?
Fika were getting a lot of requests from clients who did not have kitchen facilities on site, and who wanted to use food and drink to bring their employees together. The demand was such that the Fika founder, Ed Walker decided to open a dedicated ‘Dark Kitchen’, to prepare hot and cold food, to deliver into offices. Ethical Good supported Fika with an investment which allowed Fika to find a suitable kitchen, and then kit it out with heavy and light equipment to both cook the food, and deliver it safely and efficiently to clients offices across London.
“Ethical Good gave us the opportunity, without delay, to be able to enter this new market. We have already seen phenomenal demand and growth, and we are forecast to grow to in excess of £2.4m turnover by the end of 2023.”
What Has Been Achieved?
Since Fika received the investment support, they have leased an unused, fabulous kitchen within the iconic ‘Tate Britain’ building in Millbank. Delivering hot and cold breakfast, lunches, buffet dinners, finger food, grazing boxes and canapes, they have built up over 15 regular clients in just 4 months. Flagship clients include Funding Circle, Expedia, Davis Polk and Wardwell and Blackstone amongst others.
Recent highlights have included a regular hot buffet for 100 employees 4 nights a week, Christmas Lunch for 540 people, and a Festive Themed event for 700 people!
The Fika Vision
A word from the founder, Ed, about our plan for expansion.
“As a young, growing business, I have been keen to be able to twist and turn, and to take an opportunity wherever it is presented. It was clear that since Covid, office work patterns had changed, but there was a new appreciation of the positive effects on company culture when people eat and drink together. My vision is to continue to grow Fika, to bring people together through great food and drink, and in turn to support The Bloom Coffee Academy, and the valuable work it performs.”