Job Title: Marketing & Business Development Executive
Reports to: Marketing & Communications Director
Hours and Location: Full Time Monday to Friday. 9.00am to 5.30pm. Home based with travel to central London as required,
Salary: £18,000 - £24,000 p.a dependent on experience.
Overview
If you are looking for a marketing and fundraising role where you can use your expertise to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m. So if you like the idea of helping to create change on this scale, read on…
The Marketing and Fundraising Executive role will support across a wide variety of projects and activities. A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
Our
Projects
Alpha Wolfe - Customer Profile Program
Creating 3 customer profiles, data-led insights & marketing recommendations report
The Ethical Good team worked closely with the team behind the Alpha Wolfe brand to carry out the 4 stages of our in-depth customer profiling offering. Here's what the client said about the process:
“Completing the Customer Profiles Workshop with EG has been incredibly insightful, with guidance and practical techniques that deepened my understanding of customer profile development. This workshop is a must for anyone seeking to bring clarity and guidance as to how and who they should be talking to as a business'.
Phil Ashton, Business Development Manager.
The program included:
A. LEARN WORKSHOP: This involved discussing the product benefits, market research carried out, current customer base, business/brand values and proposed upcoming activity. We established the data sets required to co-create ideal target audiences, then put together a detailed vision of 3 customer profiles. Once completed we ran a SWOT analysis of each.
B. REFLECT: We used the information gathered in the initial workshop to decide on additional key questions about the target audiences and included them in building out each of the profiles, in addition to further desk research, including mining relevant data from research tools.
C. DATA: Based on discussions from section A, we populated the data points agreed through the use of customer analysis, psychology, research tools and desk research.
D. INTERPRET & RECOMMEND: Using the customer profiles created and data-led insights obtained, we wrote a series of marketing recommendations on types of content, channels and the most successful marketing touchpoints in the potential customer journey.
The client was delighted with the actionable marketing recommendations delivered in our detailed customer profiles report.
It enabled the whole marketing team to focus on targeting the agreed profiles moving forward which means their marketing spend will have a deeper impact and can go further.
Alpha Wolfe - Creating 3 customer profiles, data-led insights & marketing recommendations report
The Ethical Good team worked closely with the team behind the Alpha Wolfe brand to carry out the 4 stages of our in-depth customer profiling offering. This included:
A. LEARN WORKSHOP: This involved discussing the product benefits, market research carried out, current customer base, business/brand values and proposed upcoming activity. We established the data sets required to co-create ideal target audiences, then put together a detailed vision of 3 customer profiles. Once completed we ran a SWOT analysis of each.
B. REFLECT: We used the information gathered in the initial workshop to decide on additional key questions about the target audiences and included them in building out each of the profiles, in addition to further desk research, including mining relevant data from research tools.
C. DATA: Based on discussions from section A, we populated the data points agreed through the use of customer analysis, psychology, research tools and desk research.
D. INTERPRET & RECOMMEND: Using the customer profiles created and data-led insights obtained, we wrote a series of marketing recommendations on types of content, channels and the most successful marketing touchpoints in the potential customer journey.
The client was delighted with the actionable marketing recommendations delivered in our detailed customer profiles report, particularly the Marketing Manager as it enabled him to focus the whole marketing team on targeting the agreed profiles moving forward which meant his marketing spend would have a deeper impact and could go further.
Alpha Wolfe - Creating 3 customer profiles, data-led insights & marketing recommendations report
The Ethical Good team worked closely with the team behind the Alpha Wolfe brand to carry out the 4 stages of our in-depth customer profiling offering. This included:
A. LEARN WORKSHOP: This involved discussing the product benefits, market research carried out, current customer base, business/brand values and proposed upcoming activity. We established the data sets required to co-create ideal target audiences, then put together a detailed vision of 3 customer profiles. Once completed we ran a SWOT analysis of each.
B. REFLECT: We used the information gathered in the initial workshop to decide on additional key questions about the target audiences and included them in building out each of the profiles, in addition to further desk research, including mining relevant data from research tools.
C. DATA: Based on discussions from section A, we populated the data points agreed through the use of customer analysis, psychology, research tools and desk research.
D. INTERPRET & RECOMMEND: Using the customer profiles created and data-led insights obtained, we wrote a series of marketing recommendations on types of content, channels and the most successful marketing touchpoints in the potential customer journey.
The client was delighted with the actionable marketing recommendations delivered in our detailed customer profiles report, particularly the Marketing Manager as it enabled him to focus the whole marketing team on targeting the agreed profiles moving forward which meant his marketing spend would have a deeper impact and could go further.